VIRTUE Volumizing Shampoo Sulfate-Free, Color-Safe — Full root lift and thickens hair

VIRTUE Full Sulfate Free Volumizing Shampoo is a lightweight, color-safe cleanser that lifts roots and plumps strands to create fuller-looking hair without harsh sulfates.

Designed for hair that needs more body, Full Shampoo pairs a gentle, lacy foam with VIRTUE’s Alpha Keratin 60ku protein to build density inside the hair shaft while rinsing clean. The formula targets oil and residue at the scalp to free roots and give strands lasting, weightless volume. It’s free of sulfates, parabens, phthalates, synthetic dyes, and is cruelty-free and gluten-free, making it suitable for a wide range of routines and sensitive scalps.

How does this shampoo add volume without weighing hair down?

Full Shampoo uses an ultra-light foaming base that removes excess oil and product buildup at the root while leaving hair hydrated rather than stripped. Alpha Keratin 60ku protein works at the strand level to fill and reinforce hair from within, resulting in visible plumpness and lift.

• Alpha Keratin 60ku targets internal strand structure for long-term thickness.
• Light lather cleans scalps and roots without heavy conditioning ingredients.
• Rinses clean to avoid residue that flattens hair.
• Safe for color and chemical treatments to maintain salon results.

Will it work on my hair type and color-treated hair?

Yes — Full Shampoo is formulated for all hair types, from fine and straight to textured and wavy, and is explicitly safe for color-treated and chemically processed hair. The sulfate-free base helps preserve color vibrancy while still providing root lift and strand fullness.

• Formulated for fine hair needing density and for thicker hair seeking lighter body.
• Free of sulfates to protect color and reduce fading.
• Compatible with perms, relaxers, and other chemical services.
• Use with the matching conditioner for optimal density and manageability.

What does it smell like and what are the sensory features?

The shampoo has a revitalizing citrus-floral scent that blends bright lemon and white pear with fresh spearmint leaf for an uplifting wash experience. The lather is airy and easy to distribute, making it simple to target roots and work through lengths without over-conditioning.

• Citrus-floral aroma with pear, spearmint, and lemon essential oils.
• Airy, lacy foam that spreads quickly and rinses cleanly.
• Non-greasy finish that leaves hair touchable and full-bodied.
• Free from synthetic dyes for a cleaner sensory profile.

How should I use it for best results?

Apply a quarter-sized amount to wet hair, concentrating on the scalp and roots, then massage gently to lift buildup before rinsing. For enhanced density, follow with VIRTUE Full Conditioner and style with volumizing products or blow-dry with lift at the root.

• Use 2–3 times per week or as needed based on oiliness and product use.
• Pair with Full Conditioner to lock in plumpness and manageability.
• Blow-dry using a round brush or diffuser to maximize root lift.
• Combine with a protein-safe styling routine for lasting volume improvements.

Who is this for: VIRTUE Full Shampoo is ideal for anyone seeking weightless body or increased strand density — especially people with fine, limp hair or those who want to protect color-treated locks while gaining lift. It’s also a good choice for users who prefer clean formulations without sulfates, parabens, phthalates, or synthetic dyes and who want a product that works quietly to improve hair health over time.

Ingredients

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.