VIRTUE Volumizing Shampoo Sulfate-Free for Fine Hair — Color Safe, Alpha Keratin 60ku

VIRTUE Full Sulfate-Free Volumizing Shampoo creates instant lift and fuller-looking hair by cleansing while plumping each strand with Alpha Keratin 60ku protein.

Designed for anyone who wants more body without heaviness, this lightweight lather removes excess oil and buildup while delivering strand-by-strand density. The formula is free of sulfates, parabens, phthalates, synthetic dyes and cruelty, and it’s safe for color- and chemically-treated hair. A citrus-floral fragrance with white pear, spearmint leaf and lemon essential oil gives a bright, fresh finish.

How does VIRTUE Full add volume without weighing hair down?

The shampoo uses VIRTUE’s Alpha Keratin 60ku protein to temporarily thicken strands from the inside, creating the perception of density without sticky residues. Its light, lacy foam rinses clean so hair keeps lift at the roots while remaining soft to the touch.

• Alpha Keratin 60ku helps plump individual fibers for fuller-looking hair.
• Sulfate-free surfactants cleanse without stripping natural oils.
• Light foam formula avoids heavy silicones or waxy buildup.

Will this shampoo work on color-treated or chemically processed hair?

Yes — the formulation is gentle and color safe, formulated to preserve treated hair while providing body. It cleanses and refreshes without harsh detergents that can accelerate color fade.

• Free of sulfates and synthetic dyes that commonly harm color vibrancy.
• Balanced cleansing keeps hair hydrated and less prone to breakage.
• Safe for a range of treatments, including color and light chemical services.

What does it smell like and how strong is the fragrance?

The scent is a revitalizing citrus-floral blend that reads bright but not overpowering. Top notes of lemon essential oil and hints of spearmint leaf mix with white pear and leafy green accents for a clean, modern finish that fades gently after rinsing.

• Citrus top notes: lemon essential oil for a fresh lift.
• Green and floral heart: spearmint leaf and subtle florals for balance.
• Soft fruity base: white pear adds a rounded, pleasant finish.

How should I use VIRTUE Full to get the best results?

Apply a quarter-size amount to wet hair, focusing at the roots and scalp, then work the lather through to the ends. Rinse thoroughly and follow with a compatible conditioner or volumizing treatment for maximum fullness and softness.

• Use on wet hair, massage into scalp to lift at roots.
• Rinse completely to avoid residue that can flatten volume.
• Pair with a light conditioner or styling product for lasting body.

Who is this for: VIRTUE Full is built for people with fine, limp or flat hair who want immediate lift and the appearance of thicker strands without heavy silicones or harsh surfactants. It’s also ideal for anyone with color-treated or chemically processed hair seeking a gentle, effective volumizing cleanser with a fresh citrus-floral scent.