Wella Professionals Ultimate Color Shampoo for Color-Treated Hair — 8.4 fl oz, Sulfate-Free & Scalp-Soothing

Wella Professionals Ultimate Color Shampoo is a sulfate-free, scalp-soothing cleanser designed to protect color vibrancy while removing metals and impurities.

Designed for color-treated hair, this formula combines glycine, a metal-purifying complex and provitamin B5 to cleanse without stripping and to help maintain shade intensity. Dermatologically tested and pH-balanced, it aims to reduce color washout compared with non-conditioning shampoos and to leave scalp and lengths feeling refreshed and comfortable. The shampoo is free of animal-derived ingredients and forms part of the Ultimate Color regimen for extended color care.

How does this shampoo preserve hair color?

The shampoo uses gentle surfactants and a metal purifier to remove color-distorting ions and residues that can dull dyed hair. Glycine helps protect from oxidative stress while B5 replenishes moisture, so color pigments stay more vivid between salon visits.

• Contains a metal-purifying complex to reduce pigment-degrading metals
• Glycine supports protection against free-radical damage
• Provitamin B5 helps lock in moisture from scalp to ends
• Sulfate-free surfactants that cleanse without aggressive stripping

Will it soothe and balance my scalp?

This shampoo is formulated to be scalp-comforting and pH-balanced to reduce irritation from frequent cleansing. In consumer studies, most users reported improved scalp comfort after the first use, reflecting the milder ingredients and soothing profile.

• Dermatologically tested for a gentler scalp experience
• pH-balanced formula to maintain scalp equilibrium
• Sulfate-free to minimize dryness and tightness
• Light, floriental scent that doesn’t overwhelm sensitive noses

How should I use it for best results?

Apply on wet hair, lather gently and rinse thoroughly; repeat if hair is heavily soiled or product-laden. For extended color care, pair with the rest of the Ultimate Color regimen as recommended—regular use from salon to home supports longer-lasting vibrancy.

• Use on wet hair, massage into scalp and lengths, rinse well
• Follow with a color-conditioning treatment from the same line
• Use regularly as part of a complete color-care routine for optimal results
• Suitable for everyday or weekly use depending on styling and exposure

Is this shampoo suitable for my hair type and lifestyle?

Formulated for all color-treated hair, the product works across fine to thick textures and a range of dye techniques—balayage, glosses, permanent color and semi-permanent shades alike. Its sulfate-free, animal-ingredient-free composition suits conscious consumers looking for milder, salon-grade maintenance at home.

• Safe for all color-treated hair types and techniques
• Free from animal-derived ingredients and sulfates
• Dermatologically tested for broader compatibility
• 250 ml (8.4 fl oz) size for at-home, professional-style upkeep

Who is this for: Wella Professionals Ultimate Color Shampoo is for people with color-treated hair who want a gentler daily or regular cleanser that targets metal buildup and supports longer-lasting vibrancy. It’s suited to clients seeking a salon-grade, sulfate-free option that also prioritizes scalp comfort and moisture balance, whether you’re maintaining a recent professional color or prolonging at-home dye results.

Ingredients

AQUA/WATER/EAU, SODIUM COCOYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL OLEOYL TAURATE, SODIUM LAUROYL SARCOSINATE, PARFUM/FRAGRANCE, PANTHENOL, SODIUM BENZOATE, SODIUM CHLORIDE, POLYQUATERNIUM-10, CITRIC ACID, ALLANTOIN, GLYCINE, SODIUM CITRATE, SODIUM COCOATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, EDTA, GLYCERYL OLEATE, ALOE BARBADENSIS LEAF JUICE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, MALIC ACID, LINALOOL, LIMONENE, HYDROXYCITRONELLAL, VANILLIN, LINALYL ACETATE, HISTIDINE, COUMARIN, CITRUS AURANTIUM PEEL OIL, OLEIC ACID, SQUALANE, ASCORBIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, LECITHIN, ASCORBYL PALMITATE, TOCOPHEROL, HYDROGENATED PALM GLYCERIDES CITRATE, SODIUM XYLENESULFONATE.