WOW Life Science Apple Cider Vinegar Shampoo 16.9 oz – Clarifying, Sulfate‑Free Formula for Stronger-Looking Hair

WOW Skin Science Apple Cider Vinegar Shampoo is a clarifying, sulfate- and paraben-free hair cleanser designed to remove buildup, refresh the scalp, and promote stronger-looking hair.

This 16.9 oz bottle blends apple cider vinegar with plant-derived actives to lift residue from styling products and excess oil while helping hair feel smoother and more manageable. Formulated for daily to twice-weekly use, it targets oily scalps, residue-prone hair, and thinning strands without harsh sulfates. The vegan, cruelty-free formula aims to balance scalp pH and improve combability after use.

How does this shampoo help remove buildup without drying my hair?

The apple cider vinegar base loosens and dissolves product residue and excess sebum so they rinse away more easily, while mild surfactants cleanse without stripping natural moisture. Added botanical extracts help condition and soften the hair shaft for less tangling.

• ACV helps neutralize mineral and product residue for clearer strands
• Mild cleansers remove oil without aggressive stripping
• Conditioning botanicals improve smoothness and manageability

Will this shampoo help with thinning hair or hair fall?

Formulated with saw palmetto and other plant-derived ingredients, the shampoo supports a healthier scalp environment that can reduce the appearance of hair shedding during washing. It’s intended to strengthen hair fiber and improve texture, rather than act as a medical treatment for hair loss.

• Saw palmetto included to help support hair resilience
• Regular use can make hair feel thicker and less prone to breakage
• Suitable for men and women seeking fuller-looking hair without harsh chemicals

Can I use this on curly or color-treated hair?

The formula is free from sulfates and parabens, making it gentler for color-treated and textured hair than traditional clarifying shampoos. Because it clarifies effectively, use frequency may be reduced for colored or very dry hair to avoid over-cleansing—once or twice weekly is usually sufficient.

• Sulfate- and paraben-free for gentler care of treated hair
• Clarifies curls without heavy residue, improving curl definition
• Adjust frequency for colored or dry hair to preserve moisture

How should I use WOW Skin Science Apple Cider Vinegar Shampoo for best results?

Wet hair thoroughly, apply a small amount of shampoo, and gently massage into the scalp to lift oil and buildup. Rinse completely and follow with your preferred conditioner or a lightweight moisturizing treatment for added softness.

• Apply to wet hair; massage into scalp for 60–90 seconds
• Rinse well and condition mid-lengths to ends if needed
• Use 1–3 times weekly depending on oiliness and styling product use

Who is this for: This shampoo is for anyone dealing with oily scalp, frequent product buildup, or looking to improve hair texture without sulfates or parabens. It suits people who prefer vegan, cruelty-free haircare and those wanting a clarifying product that supports stronger-feeling hair and better manageability. Avoid daily heavy use if your hair is very dry or brittle; instead, alternate with a gentle moisturizing shampoo.

Ingredients

Purified Water, Caprylyl / Capryl Glucoside, Sodium Methyl Cocoyl Taurate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Cocoamidopropyl Betaine, Disodium Cocoamphodiacetate, Polyquaternium -10, Polyquaternium 73, D-Panthenol (Vitamin B5), PEG-12 Dimethicone, Natural Apple Cider Vinegar, Nettle Leaf Extract, Saw Palmetto Extract, Almond Oil, Argan Oil, Sodium Benzoate, Potassium Sorbate, PEG-150 Distearate, Fragrance & Color C.I 15985.