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Foundation, concealer, lip, eye and cheek products with shade ranges that go from the fairest to the deepest skin tones. Our shade finder and undertone guide help you land the right match before you order.

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e.l.f. front packaging showing palette and colorful shades for bold looks

e.l.f.

e.l.f. Perfect 10 Eyeshadow Palette — So Bright Now, 10 Ultra-Pigmented Bright & Blendable Shades, Vegan

$16.70

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e.l.f. palette front view showing ten colorful shades and compact benefit

e.l.f.

e.l.f. Perfect 10 Eyeshadow Palette — 10 Ultra-Pigmented Blues & Purples, Blendable Vegan Formula

$16.70

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e.l.f. Perfect 10 front view showing compact packaging and neutral appeal

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e.l.f. Perfect 10 Eyeshadow Palette — 10 Warm Nude Mattes & Shimmers, Vegan Cruelty-Free, Travel-Friendly

$16.70

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e.l.f. front packaging of liquid poreless putty primer shows clean design and product benefit

e.l.f.

e.l.f. Liquid Poreless Putty Primer — Lightweight Squalane-Infused Face Primer, Minimizes Pores for Long-Lasting Makeup

$16.70

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e.l.f. SKIN bottle front packaging showing SPF label and clear spray

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e.l.f. SPF 45 Setting Spray - Clear, Weightless Makeup-Setting Mist for All Skin Tones

$19.43

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e.l.f. Perfect 10 front packaging showing compact palette for versatile looks

e.l.f.

e.l.f. Perfect 10 Eyeshadow Palette — Keep It Ethereal, 10 Ultra-Pigmented Matte & Shimmer Shades, Vegan Cruelty-Free

$16.70

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e.l.f. front packaging showing product and matte branding for easy identification

e.l.f.

e.l.f. Power Grip Matte Primer — Gel-Based Mattifying Face Primer, Clear Lightweight Hold for Long-Lasting Makeup

$15.32

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e.l.f.

e.l.f. Perfect 10 Eyeshadow Palette — Nude Mood 10 Matte-Satin Neutral Shades, Ultra-Pigmented & Blendable

$16.70

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e.l.f. Halo Glow front packaging showing shade and bottle, highlights product benefit

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e.l.f. Halo Glow Liquid Filter Makeup-Skincare Complexion Booster — 2 Fair/Light, Dewy Hydration with Hyaluronic Acid & Squalane

$18.47

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e.l.f. front packaging showing limited edition jelly pop primer benefit: clear base

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e.l.f. Jelly Pop Dew Primer translucent gel — Limited Edition Watermelon, dewy hydration & makeup-grip

$15.33

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e.l.f. Total Sponge Set front packaging showing three blenders and product name benefit

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e.l.f. Total Sponge Set — 3-Piece Multi-Use Makeup Sponges (Vegan) for Flawless Blending

$22.18

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e.l.f. Putty Tools Trio front view showing brushes and packaging, fast application benefit

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e.l.f. Putty Tools Trio — Set of 3 Dense Synthetic Brushes for Putty Primer, Blush & Bronzer, Vegan

$19.44

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e.l.f. smoky eye kit front packaging shows contents and benefits

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e.l.f. Smoky Eye Brush Kit — 5-Piece Vegan Eyeshadow Brushes for Precision Blending

$19.44

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e.l.f. halo glow compact front view showing sleek packaging and glow

e.l.f.

e.l.f. Halo Glow Silky Powder Highlighter, Blush Money — Long-Lasting Micro-Shimmer Glow

$13.95

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e.l.f. Smooth Swipe brush front view showing compact angled head for flawless application

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e.l.f. Smooth Swipe Foundation Brush — Angled Dense Synthetic Bristles, FSC Wood Handle for Seamless Liquid & Cream Coverage

$13.96

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e.l.f. Halo Glow Blush Beauty Wand Liquid Blush — Pink-Me-Up, Cushion-Tip & 2% Squalane for Dewy, Buildable Color

$15.33

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e.l.f. O Face front packaging showing shade and luxe magnetic cap benefit

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e.l.f. O Face Satin Lipstick — Pleased shade, richly pigmented satin, hydrating with squalane & jojoba

$13.96

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e.l.f. front packaging showing elegant bullet and shade label, highlights polish

e.l.f.

e.l.f. O Face Satin Lipstick — Own It shade, creamy satin finish with nourishing oils, long-wear pigment (20 shades)

$13.96

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e.l.f. front packaging showing sleek tube and shade, easy-to-grab design

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e.l.f. O Face Satin Lipstick — Richly Pigmented Satin Finish, Hydrating with Squalane (20 Shades)

$15.33

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e.l.f. front view of palette showing ten shades and compact for easy selection

e.l.f.

e.l.f. Perfect 10 Eyeshadow Palette — Nude Rose Gold, 10 Ultra-Pigmented Matte & Shimmer Shades, Vegan

$13.88

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e.l.f. Mineral Infused Face Primer front packaging showing product size and design for easy recognition

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e.l.f. Mineral Infused Face Primer — Large, Weightless Matte-Satin Base that Blurs Fine Lines & Extends Foundation Wear

$15.32

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e.l.f. front view of compact palette showing four blush shades and packaging benefit

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e.l.f. Powder Blush Palette — 4 Blendable Shades, Light Compact, High-Pigment Long-Wear

$13.96

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e.l.f. front packaging showing neutral palette, compact and travel-friendly

e.l.f.

e.l.f. Perfect 10 Eyeshadow Palette Need It Nude — 10 Neutral Shades, Ultra-Pigmented & Blendable

$14.93

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e.l.f. front packaging showing Beige & Boujee and product benefit lightweight wear

e.l.f.

e.l.f. Liquid Velvet Eyeshadow — Beige & Boujee, Crease-Resistant Liquid-to-Powder, Soft-Matte Long-Wear

$12.59

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e.l.f. front packaging showing product tube and shade, conveys easy everyday wear

e.l.f.

e.l.f. Liquid Velvet Eyeshadow — Cable Knit muted soft‑matte shade, crease‑resistant, lightweight vegan formula

$12.59

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e.l.f. front packaging showing shade Extra Toasted and product benefit

e.l.f.

e.l.f. Liquid Velvet Eyeshadow Extra Toasted — Warm Toasted-Brown, Crease-Resistant Liquid-to-Powder Matte

$12.59

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e.l.f. front compact view showing sleek packaging and long-wear benefit

e.l.f.

e.l.f. Primer-Infused Matte Blush — Long-Wear, Lightweight, Buildable (Always Rosy)

$10.93

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e.l.f. front packaging showing mascara tube and clean branding benefits

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e.l.f. Lash XTNDR Mascara — Tubing Lengthening Mascara, Soft Black, Buildable & Clump-Free

$12.59

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e.l.f. Ultimate Blending Brush front view showing full dome and sleek handle for even application

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e.l.f. Ultimate Blending Brush — Large Dome Makeup Brush for Foundation, Bronzer & Blush, Vegan Cruelty-Free

$11.22

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e.l.f.

e.l.f. Soft Glam Satin Foundation — Medium Buildable Coverage, 21 Light Neutral, Long-Wearing & Lightweight

$12.59

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e.l.f. front packaging showing bottle and label for easy identification

e.l.f.

e.l.f. Soft Glam Satin Foundation, Medium Coverage Liquid Foundation — 13 Fair Neutral, Long‑Lasting Satin Finish

$12.59

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e.l.f. front packaging showing bottle and label for quick identification and benefit

e.l.f.

e.l.f. Soft Glam Satin Foundation — 10 Fair Cool, Medium Buildable Coverage & Long-Wearing Satin Finish

$12.59

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e.l.f. putty blush Caribbean front packaging showing shade and compact for easy selection

e.l.f.

e.l.f. Putty Blush Cream-to-Powder — Caribbean Warm Tropical Shade, Creamy Hydrating Semi-Matte Finish

$11.22

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e.l.f. Soft Glam blush stick front packaging showing compact, travel-friendly design

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e.l.f. Soft Glam Cream Blush Stick — Melon Drama, Buildable Satin Finish & Shea Butter

$11.22

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e.l.f. front package view showing stick and shade for easy identification and portability

e.l.f.

e.l.f. Soft Glam Cream Blush Stick — Cinna-mood Warm Rosy-Cinnamon, Buildable Satin Finish, Shea Butter

$11.22

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e.l.f. front packaging showing muted mauve shade and satin finish benefit

e.l.f.

e.l.f. Soft Glam Cream Blush Stick — Muted Mauve, Buildable Satin-Finish with Shea Butter

$24.61

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e.l.f. Soft Glam Cream Blush stick front packaging showing shade and benefit portable

e.l.f.

e.l.f. Soft Glam Cream Blush Stick — Plum Intended, Buildable Satin Finish & Shea Butter

$11.22

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e.l.f. eyeliner pen front packaging showing product and shade benefit

e.l.f.

e.l.f. H2O Proof Eyeliner Pen Deep Brown — Felt-Tip Waterproof, Long-Lasting

$12.59

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e.l.f. concealer front packaging showing product and shade benefits

e.l.f.

e.l.f. Hydrating Camo Concealer — Rich Cocoa Full-Coverage, Satin Finish, Moisture-Rich

$12.59

Free shipping · 30-day easy returns

e.l.f.

e.l.f. Mineral Infused Face Primer — Small Size, Lightweight Vegan Primer for Smoother Foundation Base & Pore Blurring

$13.95

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